
Perth-based heavy machinery dealership Allied Equipment Sales has increased its footprint in Australia by establishing its first branch in the east coast in Penrith, NSW.
The business has over 30 years of experience in the heavy industry and distributes leading brands in the earthmoving machinery space including Caterpillar, Komatsu, Volvo, John Deere and Hitachi.
Allied Equipment Sales has appointed Stephen Russell to take the helm of the new branch. Russell joined the company with over three decades of experience in the mining and construction sectors, having previously worked at Westrac NSW as a Used Equipment Manager.

The Penrith branch will service the entire east coast as well as South Australia.
According to the company, customers will be able to find a wide range of new and used industrial machinery at the new premise that covers excavators, graders, loaders and more.
Allied Equipment Sales’ new premise in NSW consists of an office building and a display yard; while its Midlands, WA office will continue to act as the headquarters, complete with full workshop and wash plant facilities.
“Customers can expect the same level of service and high quality product offerings our clients have come to expect from AES at our new branch,” said Allied Equipment Sales managing director, Darren Smith.

“We have extensive experience in asset management, equipment valuation and marketing and hope to provide ongoing advice, solutions and most importantly, personal service to our customers.”
Allied Equipment Sales’ east coast branch is located at 37 Jack Williams Drive, Penrith, NSW.
For more information, visit alliedequipmentsales.com.au