CNH and Hyundai join forces for innovation program

Construction equipment juggernauts, CNH Industrial and HD Hyundai, have announced their latest collaboration move at the Consumer Electronics Show (CES) in Las Vegas, USA, yesterday.

CNH Construction President, Stefano Pampalone, and HD Hyundai XiteSolution (HDX) President and CEO, Young-Cheul Cho, signed a Memorandum of Understanding to jointly establish the CE Innovation Lab in the United States.

This strategic collaboration will see both companies draw on their respective areas of expertise to accelerate the development of innovative technologies such as automation and Artificial Intelligence in the construction industry. CNH and HDX construction specialists will study emerging technology trends, map new and evolving customer needs and identify prospects for portfolio enhancements and further growth.

“We are excited to expand our collaboration with HDX,” said CNH’s Pampalone.

“This joint effort will strengthen our commitment to growing CNH’s construction business and position both our companies as tech authorities in the industry.”

HDX’s Cho said, “It is highly encouraging that our partnership has extended beyond our product collaboration to include future technologies, a crucial factor to remain at the forefront of the construction equipment market.

“We look forward to working together even more closely to lead the way in the market.”

In addition, the partnership also allows both parties to benefit from each other’s technology. HDX will supply CNH with their patented AAVM+ (Advanced Around View Monitoring Plus) 360-degree camera and radar system, while CNH will supply HDX with Global Navigation Satellite System technologies through its Hemisphere brand.

In the future, CNH and HDX anticipate expanding their collaboration within the research center to involve the co-development of new technologies and co-investment in innovative start-ups via their CNH Ventures and HD Hyundai investment arms.