constructionsales gets a new look for 2025 but expect the same trusted DNA backing
The covers have officially come off the biggest update in a generation for Australia’s leading construction and equipment specialist marketplace, with a bold brand evolution rolling out across constructionsales and the wider carsales network of marketplacesAfter more than 25 years connecting Australians with what they need, the network has launched a refreshed look which boasts a sharper design, modernised features and a renewed focus on delivering a class-leading buying and selling experience.
Most visual change is the update to the logo and site colours, from orange to blue, in line with its sibling, carsales. While still maintaining the brand’s ethos of helping Aussies buy, sell and own their farm machinery with confidence.
These changes improve accessibility while bringing warmth and unity across all marketplaces – keeping the network recognisable, yet fresher, friendlier and ready for the future.
The update also sees the debut of a new tagline – Buy it. Sell it. Love it.® – reflecting the commitment to making every transaction simpler, safer and more enjoyable.
Managing Director Craig Fraser says the rebrand stays true to the network’s proven DNA while bringing modern refinements for today’s audiences.
"Technology has been at our core since the start. We don’t just adapt to change, we drive it – by building our own industry-first solutions that keep us at the forefront of technology and shape the future of online buying and selling.
"With 7.9 million average monthly users and 15 million members, our rebrand is about meeting people where they are today and providing the same expertise and reliability in a way that feels modern and inclusive."
Executive General Manager Rafael Constantinou describes the changes as more than a refresh.
"The rebrand reinforces the traits we’re known for – trustworthy, innovative and helpful. We’re doubling down on these strengths and reintroducing ourselves in a way that feels more fun, fresh and connected, while still putting people and their journeys at the heart of everything we do.
"From reimagining our editorial content to make it more relevant and helpful, to creating inclusive moments that reflect the diversity of modern Australia. As younger generations and people from different cultural backgrounds join us daily, we’re welcoming them into an experience that Aussies already know and trust – whatever they’re buying, selling or dreaming of next."
Keep an eye out for our new look onsite, in the app, across our socials and in your inbox.
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