New Kobelco dealer for WA
LiftRite Hire & Sales has taken over the distributorship of Kobelco in Western AustraliaA new Kobelco dealer for WA has been appointed following former dealer Loadex's decision to withdraw from distributing the brand.
Founded in 1983, LiftRite provides materials handling solutions to the construction, mining and agricultural industries.
LiftRite Sales Director, Jack Przytula, says the Kobelco brand is a great addition to the company's offerings.
"With our size and reputation, we have been offered other franchises over the years, but have rejected them because they do not fit into our business model," he says.
While LiftRite specialises in handling compact equipment, it is no stranger to large machinery, with some of the materials handling equipment it carries having capacities of over 50 tonnes.
"With the size of our workshop and the three overhead cranes, we could handle 12 of the largest excavators Kobelco makes at one time," Przytula says.
He adds around 60 per cent of the LiftRite staff is involved in service and support, and there are 12 service vehicles in the fleet.
Technicians and sales staff have undergone extensive training in Kobelco equipment and servicing, including the new Generation 10 excavators.
Kobelco General Manager for Sales & Service, Doug McQuinn, says the Western Australian market is bouncing back and the company is looking forward to taking this next step with LiftRite.
"Kobelco is proud to be partnering with LiftRite as they build their presence in the excavator market," he says.
"With a reputation in Western Australia for outstanding service and reliability, it's a natural partnership fit for both Kobelco and LiftRite."
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