RDO Equipment and Vermeer appoint new COO

Julie Whitcombe has been welcomed to the executive team and is now working across both companies

RDO Equipment, the world's largest Vermeer and John Deere dealership group, has appointed a new Chief Operating Officer in Australia, who will work across both RDO Equipment and Vermeer.

Julie Whitcombe enters the role with a strong track record in operations and management, having spent the last nine years working for oil and gas company Senex Energy Limited, firstly as their CFO, then managing its strategic planning portfolio and most recently, running coal seam gas projects.

In her new role, Julie will continue to establish the RDO Equipment business in Australia and set the strategy and goals to cement the company's place in this market, ensuring resources are in position to meet the needs of its new customer base.

"I have big goals for RDO to become the best dealership business in Australia and am excited to support the growth of the John Deere Construction and Forestry range throughout our RDO dealerships," Julie said.

"Vermeer is already a well-established brand in Australia, and I'm looking forward to working with a team that I've seen is motivated and engaged with the products to help support their growth.

"Both RDO and Vermeer are two incredible companies with the raw potential to become market leaders. I'm excited to start just as RDO comes into the Australian market, provide focus and be the glue to get everyone firing in the same direction and get the business to be what it can be."

After visiting the eight Australia RDO and Vermeer dealerships, Julie will now work with the wider leadership teams to take both businesses to even greater heights.

RDO Equipment and Vermeer appoint new COO

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