WesTrac celebrates two decades of service

During this time, WesTrac has delivered more than 16,000 Cat machines in the region, supporting customers in the mining and construction industries.

WesTrac Chief Executive NSW/ACT, Adrian Howard, said from when the first Cat tractors arrived in Sydney almost a century ago, products manufactured by Caterpillar have played a pivotal part in the growth of cities, regions and driving Australia’s exports ever since.

“Over the past two decades, WesTrac has been at the forefront of delivering Cat machines and products to meet rising demand, especially within the construction and mining industries,” he said.

When WesTrac became the official Cat dealer for NSW and the ACT, work immediately began on fitting out the first purpose-built branch in Bathurst. The WesTrac team of 50 rapidly grew to more than 500 in just over two months.

Today, WesTrac NSW/ACT has 18 branches, six Click and Collect lockers and more than 1500 dedicated team members, providing support and service to more than 6500 customers each year.

WesTrac continues to grow its workforce and develop its people and has nationally trained over 2400 apprentices through the WesTrac Institute.

Over the past 20 years, customer needs have changed and demands on business operations have increased with the rapid uptake of technology and rise in 24/7 working environments, Howard said.

“WesTrac is committed to investing in our people and our facilities to continue to deliver world class service and support to our customers by ensuring owning and operating Cat equipment is safe, easy and profitable,” he said.

“A big part of this commitment is our ongoing investment in our facilities and cutting-edge technologies and in the last year alone, we have opened the Tomago Technology Experience Centre, installed an AI-powered AutoStore parts warehousing solution and commissioned a world-first automated fluid analysis laboratory.

"We’ve come a long way since 2004 and change is only going to keep occurring faster – our goal is to stay at the forefront of technology and innovation to ensure our customers continue to succeed from owning and operating Cat equipment.

"If our customers are succeeding, then we are succeeding, and I am proud to say over the past two decades WesTrac has solidified our position as the leading equipment dealer in the markets we serve.”

When discussing what has changed during the period, Howard listed safety, sustainability and diversity of background and thought as three important parts of doing business that have significantly evolved and changed, for the better.

“WesTrac is committed to building a more sustainable future – internally at WesTrac, for our customers and for our local communities,” he said.

“We are taking on a collaborative approach to achieve this – one that sets the standard for our industry and strives for meaningful change.

“Thank you to our customers, Caterpillar and our WesTrac team members who through their loyalty and dedication have helped WesTrac to become the world-class business we have today.”